Data has exploded in the last few years, but educational resources for government information workers to take advantage of that data to improve program outcomes haven't kept up. This first course in the series Fundamentals of Data Analysis for Government focuses on the key components of setting up and executing a data analysis project.

What You'll Learn in this Course
  • How to frame a data analysis project
  • The power of simple descriptive statistics to guide decision making
  • Examples of data being effectively used in the public sector
  • Methods to download, evaluate, clean, and analyze data using Excel
  • How you can be influenced by biases, and can unintentionally introduce them into your analysis
  • The difference between structured, machine-readable data and unstructured, human-readable data

Contents and Overview

This course is ideal for government employees who have a strong qualitative understanding of their work but have yet to master the quantitative skills needed to leverage data in their day-to-day responsibilities. Through ~25 lectures and ~2 hours worth of content, you'll learn all of the fundamentals of government data analysis and establish a strong understanding of the concepts behind using data. Each chapter contains proficiency quizzes and hands-on exercises to practice while you're learning.

Starting with a high-level overview of a data analysis project framework, this course will take you through identifying the actual problem to solve, exploring and defining a conceptual model around the problem, analyzing data to support or reject that model, then communicating insights found from the data analysis to address the problem at hand. Students will see all steps of the framework completed through the lens of a real-world data project done in the City of New Orleans.

Students completing the course will have the knowledge to analyze data and utilize it to improve government program delivery.

With these basics mastered, students are able to continue their learning through the Socrata Data Academy courses online.

Who is the target audience?
  • Government employees who work with data in their day-to-day job.

Over 2500 students have joined this course... so thank you to each and 

every one of them! Do not miss out, join them today!


Welcome to Analytics Marketing: Beginner's Analytics Blueprint!

Analytics play a big role in having a successful online business. 

You should review your analytics and make changes to your site and 

marketing plan in order to get better results. 

This training will teach you how to use analytics in your marketing campaigns.

Beginner's Analytics Blueprint training consists of three sections. 

Section 1 covers the basics of analytics.

Sections 2 covers analytics sales pages.

Section 3 goes over analytics suggestions. 

In section 1 Analytics Basics: We will go over the basics of analytics. This module will 

show you how to get everything ready for adding analytics to your marketing plan.

In section 2 Analytics Sales Pages: We are going to go over your analytics sales page. 

Beginning with your sales letter

In section 3 Analytics Suggestions: We are going to give you some tips for running analytics 

on your site. Such as running split tests.

We've only included what we think are the most important in effectively managing the online 

reputations of offline businesses.  

We hope you get a lot of value from this course and as always we'd love to hear your feedback! 


To Your Success,

Barry North ($15)